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Mairead
Hotel Reviews Ireland

July 2010

Why a Sound Web 2.0 & Social Media Strategy Is Critical to Your Hotel BusinessNumerous articles have been published that discuss the magnitude of...
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June 2010

IRISH HOTELIERS are threatening to withhold €27 million in local authority rates in a row over how their businesses are valued by councils.The Irish...
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May 2010

It appears that hotels are finally waking up to the importance of monitoring and responding to online reviews. TripAdvisor reports a 203% increase i...
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TOURISM IRELAND SEES 21% INCREASE IN WEB VISITS BY OVERSEAS TOURISTS.

Tourism Ireland's suite of international websites experienced a record 5.9 million visits in the first half of 2009, a 21% increase in the organisat...
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TWITTER

As hotels, airlines and other travel companies line up on Twitter to promote their brands, customers who voice their grievances in the form of tweet...
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March 2010

Tourism Ireland held two seminars this month in Dublin and in Belfast entitled "Know North America - Grow North America". Belfast takes place on 30t...
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GETAROOM.COM

Launched by the former Hotel.com founders, getaroom.com's opaque-over-the-phone channel enables hoteliers to market their inventory at rates that th...
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February 2010

Some good news for the hotel industry in Ireland. Recent research shows that the "Staycation" trend which began last year looks like continuing for ...
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ENGLISH ONLY WEBSITES

An English-only website is no longer sufficient. For those under the illusion that their potential customers are all surfing the web in English, it ...
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November 2009

The Central Statistics Office have just released figures showing that the first signs of the slump in tourism that led to the closure of dozens of h...
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ONLINE TRAVEL TRENDS

Social media signals the beginnings of an important new trend that travel marketers are monitoring very carefully, as more and more consumers are st...
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October 2009

In an effort to reverse the depressing trends in tourism - see earlier post - Tourism Ireland have announced that they are now to target business tr...
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TRIPADVISOR WARNS HOTELS ABOUT POSTING FAKE REVIEWS

TripAdvisor has been quietly posting disclaimers to warn customers of hotels writing fake reviews to improve their popularity rankings or hurt compe...
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The expanding role of user -generated hotel reviews.

The role of user-generated reviews is exploding. TripAdvisor attracts nearly 30 million monthly visitors and 88% of these visitors are influenced by...
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CONDE NAST TRAVELER UNVEILS ITS 13TH ANNUAL HOT LIST

The 2009 Hot List features 140 new hotels and resorts, 50 new restaurants, 35 new nightclubs, and 50 new spas, whose design, service, and amenities ...
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HOTEL ROOM PRICES

The average price of a hotel room around the world fell by 12 percent last year, according to the latest hotels.com Hotel Price Index. This fall in pr...
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AND AGAIN....

Recent figures from the American Express Hospitality Monitor UK came up with:-83% of UK consumers are now researching online before booking a hotel.48...
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STUDY REINFORCES ONLINE REVIEWS' IMPACT ON HOTEL BOOKINGS.....

A new study conducted by comScore and The Kelsey Group found that online, consumer-created reviews have a big impact on prospective buyers. The rese...
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USA TODAY

According to the Association of Corporate Travel Executives, twice as many U.S. companies as previously expected are cutting their travel spending t...
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European online bookings to jump 19% this year

As the European travel industry faces global economic pressure, online booking channels continue to increase market share. Online sales growth for l...
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Blog Archive

Latest Posts

posted by Mairead on Tuesday, 06 March 2012

I always think that many hotelliers do not realise the impact of blogs and posts and forums which comment negatively on their hotel.  It is really

posted by Mairead on Tuesday, 14 February 2012

How important are on-line restaurant reviews?

posted by Mairead on Thursday, 24 November 2011

What Next For Tourism in Greece?

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