Hotel Reviews Ireland

Why a Sound Web 2.0 & Social Media Strategy Is Critical to Your Hotel Business
Numerous articles have been published that discuss the magnitude of participation on social media channels. Nothing exemplifies this more than the fact that recently, Facebook traffic surpassed that of Google’s. 
By encouraging interaction on your hotel website and on social media channels, joining in on the conversation, and making changes to your business based on feedback, you are showing your current and potential guests that you are listening to them. This is invaluable for building brand loyalty and encouraging positive reviews.
As stated in the Social Media Revolution video on YouTube, “We don’t have a choice on whether we do social media; the question is how well we do it.” If you are not interacting with your guests via your hotel website and on the social media channels, your competitors surely are (more than 700,000 local businesses have active pages on Facebook).

In the past week, rumors have swirled around the possibility of a new Google-developed Facebook-killer. But given the company’s long (and sometimes rocky) relationship with social networking, the development of such a site is likely to be anything but straightforward.

Social networking is Google’s white whale. The search giant’s otherwise nearly impeccable track record of launching properties has long been marred by its inability to make headway in the space largely dominated by Facebook and MySpace. The company’s failure isn’t for a lack of trying, of course. Google has made a number of attempts to corner the market, with limited success at best.      Get the full story at PC Magazine and CN