Choose your destination...

We find the best places to eat, work, rest and stay in Ireland

Home Blog Mairead May 2010


May 2010

It appears that hotels are finally waking up to the importance of monitoring and responding to online reviews. TripAdvisor reports a 203% increase in hotel responses to negative reviews last year. Unfortunately, this equates to a mere 4% response rate. As reviews become ubiquitous, playing an increasingly critical role in travel decisions, hoteliers can no longer afford to let complaints go unanswered.
Some hotel managers write like it’s the Victorian era and they’re running Buckingham Palace. In social media you can be more informal and to the point, though always professional. Address the guest directly, but bear in mind you’re speaking to an entire community. As difficult as it may be at times, try not to take negative feedback personally. And don’t be dramatic, as in “I’m shocked and devastated by your comments”—it’s a guest complaint, not a death in the family. Avoid humor and especially sarcasm, and never be defensive, petty or condescending. You might think you’re concealing your true feelings, but travelers can read between the lines.

About the author

Mairead
Mairead
Hotel Reviews Ireland

Trackback

Trackback URL for this blog entry

Comments

Please login first to submit your comment

Blog Archive

Latest Posts

posted by Mairead on Tuesday, 06 March 2012

I always think that many hotelliers do not realise the impact of blogs and posts and forums which comment negatively on their hotel.  It is really

posted by Mairead on Tuesday, 14 February 2012

How important are on-line restaurant reviews?

posted by Mairead on Thursday, 24 November 2011

What Next For Tourism in Greece?

Tag Cloud